Methodology

Keystone estimates fair transaction value from what businesses like yours have actually sold for. The base is ten years of closed-transaction reports, refined by monthly and quarterly market sentiment and calibrated against a set of 125 real listings reviewed against the closed-transaction model. The estimate reflects the market, not our opinion of it.

More than 1.6 million SBA 7(a) loan records sit alongside as a separate confidence and financing layer. They inform risk and affordability context, and they never move your number.

We are expanding this documentation as the model is published in full. For an actual transaction, work with a certified business valuator or M&A advisor.

The Main Street Operator